Choosing children silver jewelry wholesale to satisfy your young customers – and their moms, and increase traffic in your business is an art. Whether you are targeting the parents or go straight to the source – the children, this is a tough market. There are truly many considerations when it comes to jewelry for kids, with their safety leading the way.
Then again, children are not easy to please. They are the most difficult and, at the same time, vulnerable target group of consumers. So, how do you get them – or their families, to buy from you and not the competition? It’s all subject to the art of buying wholesale jewelry with the children in mind. Let me show you.
Safety first. Buy hypoallergenic & safe kids’ jewelry
Since the quality of your products will either make you or burry you, select your jewelry supplies having the safety of the children as your first and foremost priority. One of the first things parents or relatives pay attention to is the material of the bracelet, the ring, or the earrings. Some are not even sure yet if their toddlers are allergic. When you get the best quality of all available wholesale beads, rings, charms, you have the confidence yourself to set the mind of your customers at peace. That’s one way of making a good name in the local market. And there’s no substitute for a spotless reputation.
Give customers choices with a big children’s jewelry collection
Being reluctant to buy a whole lot of wholesale charms, pendants, rings and thus, create a big collection of children’s jewelries is a bad decision. If you decide to go ahead and have kids’ jewelry at your store, go for it. Consumers like to have options, even if they don’t buy – or just buy a tiny nylon cord kids’ bracelet. If they don’t get choices, they think they haven’t seen enough – they haven’t explored all their options and keep looking.
If you are puzzled as to what wholesale jewelry to buy, get plenty of all main categories – rings, bracelets, charms, pendants. This way, you don’t only give consumers options but also a reason to buy more – not only for their children but for the niece, for a friend’s child, and a reason to return. While it’s not difficult to choose gifts for children – the market is swamped with products about kids of all ages, you’ll give customers a quick way out when they look for a gift and know they can find options at your store.
Have children as your target group when you choose wholesale jewelry
Children like cute jewelry designs – often, with elements they are already familiar with, like animals, shells, stars, bows, butterflies. They also love colors. They are attracted by vibrant colors and color combinations. They often adore shiny objects, but also their favorite panda or Santa Claus. That’s the children’s jewelry wholesale collections you want to buy.
Another consideration, on the part of consumers, is the size of jewelry. That’s a big thing, especially when it comes to rings but also the length of chains or the size of lockets. Focus on getting plenty of sizes that will fit children of all ages. Having a big collection of kids’ jewelry is vital; providing size options to your consumers is one more reason for seeing them line up to shop from you.
Get silver jewelry for all children’s occasions
People buy jewelry for children just for fun, but also per occasion. Throughout the year, there are holidays, several events, all sorts of reasons for celebrations, and matched jewelry is always a perfect gift for the occasion.
Think of how many things happen in a child’s life – Christening, first communion, birthdays, Easter, Christmas, all sorts of holidays, parties. By offering several designs of Christmas jewelry or birthstone jewelry, you keep the customers happy, the children happy, and your shop full.
Refresh your collection with regular jewelry wholesale purchases
One common mistake is to rest on your laurels and forget about the importance of refreshing your collection regularly. Naturally, if you start selling a lot, you will need to make repeat orders quite frequently. But even if the local consumers just started to get to know your shop, refresh your collection with regular wholesale jewelry orders to show them something different every time.
