Retailers, who sell sterling silver jewelry in their stores, often face the dilemma whether or not to order items with Christmas designs or made for Halloween! Making such decisions can be tricky. Even those who are strong believers that the more items they have in their retail store the more options they will offer to their customers, increasing the chance of selling, still have some limits. With so many products, innumerable choices, and amazing designs on the wholesale industry, retailers need to draw a line at some point. Nobody can have everything in their store.
In this context, there’s often the question of whether or not it’s worth investing in event jewelry.
What is Event Jewelry?
Event jewelry is exactly what the phrase implies: jewelry designed for a specific event. And so, there is jewelry for Christmas, Easter, St. Patrick’s Day, Mother’s Day, etc. The designs of event jewelry are often playful just to get to the mood of the special day. No wonder many designs are particularly playful and thus, ideal for children.
And so, the question of many retailers is the following: Why invest money on jewelry designed for one particular event and especially, when most items are meant to be for children?
It may sound odd but buying quality event jewelry wholesale is a wise decision. You see, having event jewelry in a retail store where people know they can find quality jewelry for all ages is one smart thing to do, marketing-wise. How so, you ask? Check out the 3 main reasons.
Event Jewelry Makes Ideal Gifts
It’s no secret that before and during holidays, people spend money on gifts. The revenues are particularly high during the Christmas period but retailers do good on other seasons too, like Easter or when Halloween is approaching.
Since most people have long lists of gifts they must buy, they often try to find cost-effective solutions. And that’s where event jewelry comes to make a huge difference in their pocket and the impression they will make to the receivers of the gift. Sterling silver doesn’t cost much. And so, consumers can buy more without spending much.
One Smart Way to Increase Revenue on Holidays
For the sake of our argument, let’s talk about Christmas. Let’s talk about silver jewelry with jingle bells, Santa, and other Christmas decorations. When the Christmas silver jewelry wholesale cost is low, the retailers can make bulk orders and so get into a win-win situation. They pay less to their jewelry wholesaler and fill the store with diverse jewelry designs. As a result, they provide options to their customers who could find gifts for most family members and friends. Thus, spend more in this particular store. And if they are happy with the price and quality, they will return the next following season for more gifts.
Most Jewelry Items Can be Worn Anytime
It’s fair to say that event jewelry depicts designs that represent a particular event, be it the Valentine’s Day or Easter.
One would argue the following: why spend money on jewelry designs that will be worn a day or two? Because rabbits, easter eggs, Christmas trees, and other decorations feature on silver jewelry may be restrictive but not when it comes to children. Such designs are usually targeting kids. And if a child likes her rabbit sterling silver stud earrings, she will wear them throughout the year.
And then, some designs are more generic. They may represent the symbolism of love on Valentine’s Day but a heart lock pendant or heart and arrow stud earrings can be worn any other day of the year.
These two examples above help us understand one thing: event silver jewelry may be designed for a particular event but can be worn any other day too.
Aren’t we right to believe that having event jewelry in a retail store is totally worth it? People love silver jewelry. And they love buying them as gifts too, basically due to the plethora of designs and low prices. And so, having clover stud earrings in your store right before Saint Patrick’s Day is a smart marketing move, one that will attract consumers to your window and inside your store. Isn’t that the whole purpose?
